Marketing consultants don’t always understand what it’s like to be at the sharp end — I do. I know the type and range of challenges that IFAs are facing. Rather than writing reports and telling you what you already know, I enjoy developing fresh and exciting ideas and strategies around the table, with everyone involved who should be involved.
I’m a creative thinker and an entrepreneur. I’ve launched and developed all kinds of small, service-based businesses; by small, I mean primarily fee-based enterprises turning over between £100,00 and £2 million a year. Furthermore, I have an excellent understanding of financial products, services and markets; I’ve been writing about them for over 20 years and I’ve worked with many product and service providers.
As well as helping you develop your business, I’ll also look at ways I can save you money. PR, print, website development, pay-per-click advertising, copywriting, design, e-mail marketing — I can help you avoid wasting resources on the duds and tell you what the real McCoy looks like and what it should cost.
